MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
January 23, 2019
January 18, 2019
January 15, 2019
January 7, 2019 — Is Mobile a device — just the same people we’re trying to reach on the desktop but with less screen space? Or is it a segment — people’s behaviors (and perhaps even the people) are so different when they’re on a smartphone that we need to approach them in an entirely different way?
December 18, 2018 — Here’s how we built a modal for the mobile version of the MarketingSherpa website that conforms to Google's restrictions
December 13, 2018 — Ashley Testa and her team generated 1,000% digital revenue growth at Cox Media Group before joining Mayo Clinic.
Get the latest case studies and data on email, lead gen, and social media along with MarketingSherpa updates and promotions.
Mobile Marketing Technology: Insights from Chief Research Officer of G2 Crowd based on 18.6 million data points
Marketing 101: What is a mobile breakpoint?
Mobile: Device or segment? (MarketingSherpa Podcast Episode #2)
Mobile A/B Testing: Quality Assurance Checklist to help you run accurate tests that include mobile traffic while avoiding validity threats