MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.
Social Listening: Why you should become an undercover social media agent (and where to begin)
July 3, 2018
June 19, 2018 — See the before and after of an entrepreneur’s website redesign. Learn the reason behind the changes and discover the transformative impact of not just an optimized site, but other benefits from using a rigorous process to get there (like better ROI from other channels).
Mobile Email Marketing Chart: Online fundraising scorecard (plus mobile optimization tips)
June 13, 2018 — Nonprofits are an excellent test bed for other brands to learn from because they are the most reliant on marketing. In this article, we explore which nonprofit verticals have addressed mobile optimization the best and what all brands can learn from them.
Marketing 101: Copywriting vs. Copy Editing vs. Content Writing
June 8, 2018 — Here’s a quick guide to help you differentiate between similar roles and find the person with the skill sets you need for your websites, blogs, print ads, direct mail letters, brochures, product spec sheets, catalogs, etc.
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Denis Mrkva, General Manager, HealthSpire, a startup within Aetna, shares what he has learned while leading a team that sells Medicare Advantage plans to older customers.
Marketing 101: What is funnel creation?
Customer-First Marketing: How The Global Leadership Summit grew attendance by 16% to 400,000
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