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MECLABS Quick Win Intensive

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thales teixeira value decoupling

Mobile Marketing and Value Decoupling: Interview with Harvard professor about eight years of research into business disruption

March 12, 2019 — Harvard Business School professor spent eight years researching ways that startups disrupt industries — and smart ways for incumbents to react.

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hunger fight

Value Proposition: The right strategy beats a bigger budget

March 7, 2019 —  A small nonprofit created a model with a value prop that coupled corporate employee engagement with community involvement resulting in 6 million+ meals for families in need.

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Small Business Social Media Advertising: Local shop conducts value proposition testing with Facebook ads

February 27, 2019 — How a shoe repair shop tested its value proposition using Facebook advertising with a tiny budget 

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