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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

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Sustainable Social Media Success: How a content-driven startup grew revenue 340% by avoiding social shortcuts

December 7, 2017 — By maintaining a commitment to authentic customer relationships, Tigerfitness.com’s small but mighty marketing team was able to grow to over 300,000 YouTube subscribers, and they take every opportunity to create compelling, real-time content — even on a budget.

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Email Marketing: How IEEE GlobalSpec gets millennial engineers to read emails

December 6, 2017 — Discover how IEEE GlobalSpec achieved an 80% engagement rate in an email newsletter with a group of 146,000 subscribers by launching a new, video-heavy newsletter to serve a subset of their audience of engineers that skewed mostly millennial.

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Copywriting: Listen to customers so you can speak their language

December 1, 2017 — Words are subtle indicators to tell a potential customer “we understand you specifically” and “this offer is meant for people like you.” To truly speak our customers’ language, we must listen to them because our customers may be very different from us.

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