Practical Case Studies, Research and Training for Marketers

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Sales Funnel: 3 case studies with tips on how to say “no” to customers and improve marketing results

Sales Funnel: 3 case studies with tips on how to say “no” to customers and improve marketing results

October 4, 2021 — So, to help stiffen your spine and (figuratively) utter that difficult two-letter word to potential customers, read on for examples from a general contractor, a Sequoia-backed startup, and an online travel agency.

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How Marketers Overcame 3 of Today’s Top Marketing Challenges: Skeptical customers, not enough budget, and misunderstood customer expectations

How Marketers Overcame 3 of Today’s Top Marketing Challenges: Skeptical customers, not enough budget, and misunderstood customer expectations

September 28, 2021 — Marketing (and life) is not a game with a set number of levels you complete until you win. Those challenges, they just keep rolling in like the ocean waves. So, to give you inspiration and ideas to keep hacking away at your challenges, we bring you stories of your peers’ success.

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Marketing Tests: 3 quick case studies of influencer marketing, homepage headline, and Facebook ad campaign tests (with results)

Marketing Tests: 3 quick case studies of influencer marketing, homepage headline, and Facebook ad campaign tests (with results)

September 23, 2021 — Testing can help you overcome the rigid mindset that experience can bring while leveraging your vast accumulated knowledge to craft well-informed hypotheses.

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