Practical Case Studies, Research and Training for Marketers

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MEC200: Design Your Offer - live online, interactive course

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How to sell the problem in the prospect’s language before you promote your firm

How to sell the problem in the prospect’s language before you promote your firm

August 13, 2026 — Start with their pain in their words – then prove you can fix it. 

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How Tourism and Travel

Tourism & Hospitality Marketing: 4 ways to sell the experience before the guest arrives

August 6, 2026 — Sell the experience – it’s more than a product. 

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How to push back on your agency without killing the relationship

How to push back on your agency without killing the relationship

July 29, 2026 — A step-by-step approach with examples 

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